Florence + the Machine
Florence and the Machine uses their website to establish their brand by only committing to one passion and that is the art of their music. They have posts on their news, gallery, media, about me, and their personal blog written by Florence Welch, the vocalist. It is a journal that she writes about her concerts, tours and what they are up to now. I think this is very important because it allows her fans to build a relationship with them on a personal level. In their website they also promote one of their newest songs that is in the soundtrack of The Great Gatsby, they show videos on the making of the record. I think that its very important that they stick to their personal image which is very gothic and haunting. I found in their website how they describe their songs, "The songs are full of Gothic". I think they have created this brand that reflects in their image, clothing and music that is very dark and powerful, with a lot of emotion. That has not been heard yet from another artist. Florence and the Machine has come out with a jewelry line, Flotique. In addition to that in their website they sell merchandise like clothing, accessories, their albums and tickets to shows and concerts are also on sale in their website. Florence and the Machine is very interactive in social media websites like facebook, twitter, pintrest, and youtube.
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