Final: Grey Goose Vodka

 "One of the most astonishing brands in the history of distilled spirits, Grey Goose Vodka, invented from thin air in a summer morning, had as yet no distillery, no bottle and perhaps the most pressing order of business-no vodka". The actual Grey Goose Vodka was created by Francios Thibault in 1997 but by 1996 Sydney Frank liquor expert had an idea of a name for an unknown liqour, accoridng to NY Mag. He had no idea what he wanted from that just that he wanted to name it Grey Goose. Later on it was sold to Bacardi for more than $2 billion, it was part of the Sydney Frank Importing Co. In my research I found that now Mr. Frank is moving on  to tequila even though it already has a well-known brand, Patron.  "In the distilled-spirits game, tequila plays in the second division accounting for just 5.1 percent of the market, Vodka dominates with 26.5 percent, while rum has 13 and gin 7". . Grey Goose just became a trendy new drink that made millions just like any new liquor it quickly catched on and became the hottest new drink especially in college areas and with the younger crowd. "Bill Goldring is chairman of Magnolia Marketing Co., which was SFIC's distributor in Louisiana when Jager first hit.  Brands are a funny thing, he says. "Corona beer started at the University of Texas, where kids were putting a lime in it. Then Jimmy Buffet was drinking it. Then it was the hottest beer in America. With Jager,  we saw we were getting large orders because the LSU kids were drinking it. Then there was the newspaper story in the Baton Rouge Advocate".  It seems that the marketing strategy for these liquors comes from young adults and word of mouth, it later becomes popular and everyone is drinking it. Grey Goose Vodka is distilled in Cognac, France. The creation of Grey Goose is from the combination of Alpine spring water and French winter wheat. Grey Goose can be purchased ranging from $60-$69 in different grocery stores and markets and even online. Now they have different variations of the classic Grey Goose Vodka like Grey Goose L'Orange Vodka, Grey Goose La Poire Vodka and Grey Goose Le Citron Vodka and now Grey Goose Cherry Noir.  Grey Goose also reaches its consumer through their ads seen on television and print. Since Bacardi bought Grey Goose they have incorporated it into their company and reach out newer consumers. In their website they are very aware of the results of alcohol consumption.
As stated in their mission statement:
THE BACARDI COMPANIES ARE EXTREMELY PROUD OF THEIR HIGH QUALITY BRANDS, PRODUCTS AND MARKETING. THAT SENSE OF PRIDE GOES HAND IN HAND WITH A DEEP SENSE OF RESPONSIBILITY AND RESPECT FOR THE GLOBAL COMMUNITIES THAT WE SERVE AND THE INDIVIDUAL CONSUMERS THAT ENJOY BACARDI PRODUCTS. AS PART OF THIS COMMITMENT TO SOCIAL RESPONSIBILITY, BACARDI LIMITED IS AFFIRMING ITS CORE PRINCIPLES FOR MARKETING PRACTICES BY ALL BACARDI COMPANIES AND EMPLOYEES."
Grey Goose Vodka has been the worlds best tasting vodka by consumers for a reason, around the world it is known as thee best Vodka and I believe that the Bacardi company has done a good job so far in keeping it that way. I think that being a liquor brand, Bacardi has to be careful in advertisiment and make sure they communicate a positive message with their products.
"This is a fantastic vodka, smooth and lightly sweet, with a nutty nose and aftertaste that works well in cocktails and adds an interesting complexity when served straight" Christopher Null