Final: Infiniti

 

"Infiniti is Nissan's luxury car division. Established in 1989 to compete on the US premium auto market alongside brands like fellow Japanese Acura and Lexus as well as European-based BMW, Audi and BMW, Infiniti managed to create a global network in a fairly little amount of time. Its history can be traced back two decades ago when the company's first vehicles were sold"
Like every important well-established brand that introduced itself to the mass-market, Nissan came out with its luxury brand to compete with other luxury brand company's in the market. Infiniti was made to compete with the well-known luxury brands and I think it has established itself as a good competitor for these other luxury brands. Even though their first productiono came short on sales and did poorly, the advertisments had a lot of blame for their first model the Q45 but later on gained attention for thier ad campaigns and models.
"The brand is presently making its way through European markets. Since its foundation, it has limitlessly grown, currently including 230 dealers in 15 countries. Its global operations have grown exponentially, having stretched form Mexico to Russia and from Ukraine to China and Taiwan. As with the majority of Japanese car makers, Infinti emphasizes the importance of technological improvements."
Inifiniti has made a mark in the auto-market, " According to Ad Week, it delivered 21% of ad sales for the 2011 tournament and 17% in 2010" during March Madness, Infiniti competed with other well-known companies like Coca-Cola, At&t, Buick and Capital One. but fought to stay on top with 86,300 mentions in total from social medias like facebook and twitter. It has done a very good job in building a relationship with its target market, but their has been talks in closing down. Nissan CEO Carlos Goshn and VP executive Andy Palmer had this to say,  "Very frankly, very candidly, we don’t need Infiniti, we just don’t need that brand  Mr. Ghosn challenged me and said, ‘We don’t have to do Infiniti, you can cancel it if you want." It is concluded that most companies who come out with luxurious brands do very good, and are responsible for bringing in a lot more profits than the cheaper brands, Inifinit is staying for now I suppose. Over the years it has been well acclamied in January 2003 "The G35 Sport Sedan and Sport Coupe are named Car and Driver's "Ten Best Cars" and in that same year  "Infiniti CV sales top 100,000 units for the first time in history. With 119,000 sales in 2003, an increase of 35% over 2002, Infiniti is the fastest growing luxury brand in the U.S".In 1987 they came out with the name Inifiniti,  "The fresh spelling, with four “i”s, and the badge with its two central lines leading off into an infinite point on the horizon, symbolized this new luxury performance brand’s desire to be always looking forward – to new horizons, to infinity".

Even though when they first lauched in the market they did poorly in sales, they were number one in customer satifaction, they started with 51 dealers in the US but had only two models on sale. I think this created a very intimate relationship with their customers offering a very small category but really luxurious feel with top quality. Infiniti has a partnership with Red Bull Racing and Cirque du Soleil. I think that Infiniti has done an excellent job in partnering with these two because it sets Infiniti in a different market now only as a vehicle company but a company that is versatile. Infiniti has been my favorite car brand and after researching more about it I believe it not only represents luxury but a brand experience that is worthy.

http://www.ehow.com/facts_4894465_what-history-infiniti-car.html