Week One BOC: Slip Slap Slop

The Slip! Slop! Slap! advertisement was created by both the Cancer Council Victoria when they approached Phillip Adams a broadcaster, who was then a creative director for an ad agency to come up with an ad that would aware Australians of the protection of skin. It was a huge hit with children and adults because of its catchy tune with was a cheerful seagull. It was released in 1981 and throughout the 1980s there have been variations of the advertisement, but its core message still remains the same as Slip! Slop! Slap! it has been one of the most successful health campaigns and has become apart of Australian language and culture.  Not only did it show awareness do the importance of sun protection when at that time link between UV radiation and skin cancer were being found but over the past years there has been a dramatic change. According to Canobolas Pure Health, it has become too successful, even though it had a 95% succession rate of skin cancer treatments. There has been a rise on Vitamin D defiency, according to the Boston University, it also has become the most common medical condition so far. Even in the sunniest places there is a lack of Vitamin D. There are many ways to balance sun exposure to the best of your health, one of them is to cover your face and expose your arm and legs. It is also recommended that you spend no more than 3-5 minutes of Vitamn D  sun absorption.